Pet ownership surged as a result of the pandemic, with around 3.2 million being purchased within the first 12 months. Pets at Home has seen great success during this period, achieving £1 billion worth of sales for the first time ever thanks to its omnichannel and highly personalised approach.
The pet economy has soared in recent years, with Gen Yers, in particular, seeing pets as part of the family. As a result, sales of premium treats and accessories have grown, and with a survey showing that owners are concerned about their pets’ health, the pet wellbeing space looks likely to thrive, too.
The pandemic has caused significant changes to Britons’ relationship with their pets – from the use of tech to alleviate separation anxiety to the rise of sustainable pet food. Canvas8 spoke to eight pet owners from across the UK to understand how their concerns and expectations have evolved.
Going to the vet can be a difficult experience – pets may get spooked at the clinic by strange smells, sounds, and other animals, while many owners struggle to find the necessary time and funds to visit. FirstVet addresses these pain points by setting up virtual appointments through video calls.
Throughout the pandemic and subsequent waves of lockdowns, pets played a vital role in people’s mental and emotional wellbeing. But as the new normal sets in and people return to the office, expenses are piling up as brands rush to fulfill the needs of these new pet parents.