Sneaker brand Puma has launched a 'Down to Earth' capsule collection, with apparel and footwear made from recycled materials. As Gen Zers align eco credentials with cultural credibility, the quality of materials used in production is becoming a key space for trust quality.

Inclusivity has become a buzzword in the fashion industry. But has inclusive sizing really gone mainstream, or is it still a niche undertaking offered only by a small number of forward-thinking designers? What moves are brands making to capitalise on shoppers’ desire for inclusivity?

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

Chinese lingerie brand NeiWai is challenging preconceptions around female beauty and the ideal body type. By empowering women through inclusive imagery and a podcast around female professionals, the brand is looking to meet demands for companies to break down stereotypes.