After so much time nesting at home in 2020, we can only assume a baby boom is on the horizon. Babybel is getting first dibs on your baby’s closet with its customized onesie. With pregnant women anxious and stressed after a difficult year, the novelty merch seeks to cheer them up.

From frozen pizzas to milkshakes to mac and cheese, comfort food plays a key role in the American diet. But studies have highlighted the extent to which ultra-processed foods contribute to the calorie consumption of the average American child, and the results are worrisome.

As a year of staying at home has pushed us towards minimalism, Whirli is helping parents avoid overconsumption. The toy subscription service offers an affordable way for children to play with a variety of toys, without clutter, while minimising the amount of landfill-bound plastic.

Skincare is increasingly going natural, with even baby and toddler brands following suit. But simply using organic ingredients or labelling something vegan is not enough to win over some parents. How are wider trends within cosmetics affecting the ways they care for their children’s skin?