The pandemic saw many people pivot to shopping for groceries online – whether for convenience, hygiene, or personal safety. As in-store shopping becomes normalised for Britons again, online-only retailer Ocado is still winning fans and it’s continuing to innovate to drive consumer loyalty.
Lockdowns catapulted grocery delivery services to success in many cities around the world, with apps like Getir, Weezy, and Gorillas offering to send goods to people’s doors in just ten minutes. But is lightning-fast delivery sustainable? And are there other ways to offer convenience without speed?
Lidl is a German ‘hard discount’ supermarket chain that set up shop on British shores in 1994. Since then, it has quietly – but dramatically – altered the landscape of grocery shopping in the UK. With online shopping being king across industries, how is Lidl continuing to attract loyal customers?
Consumers are typically framed as the main culprits when it comes to food waste, but supermarkets have a large stake in the issue, too. A supermarket in Milan has introduced an electronic price tag system that automatically discounts older food, preventing expired produce from ending up in the bin.
After a Sainsbury’s ad was met with racist backlash, several other major supermarkets have come to its defence and are joining forces to take a stand on TV. By putting competition aside in the name of anti-racism, the brands are demonstrating that they prioritise ethical values over profits.