Pepsi Max has partnered with Houseparty with a video chat-based trivia game designed to get fans excited for the restart of the Champions League. As people use e-video channels to keep in touch during the pandemic, digital closeness and fandom are emerging as the new normal.

In an age when social content reigns, the nuances between networks are growing more apparent, from meditative pinning on Pinterest to thwarting Trump on TikTok. Canvas8 spoke to Dr. Matthew Pittman and Dr. Brandon Reich to understand why content lands differently across platforms.

First there were Finstas and hidden Twitter accounts. Now, younger generations are reclaiming TikTok with fake accounts. FikFoks are testament to Gen Z influencers taking back their online space to be normal teens, due to the pressures of their main accounts transforming into professional ones.

Beauty guru Julie Schott’s Starface pimple patches are leading the charge in the skin acceptance movement. Designed to cover up and heal spots, yet remain visible, these cute yellow stars are lighting up social media and tapping Gen Z’s desire to resist ‘perfect’ skin ideals.