From crossover kings Luis Fonsi and J Balvin to bilingual stars Camila Cabello and Cardi B, Latin music is experiencing a global boom. But with Hispanic Gen Yers still a relatively untapped market, how can the music industry and brands harmonise with these digital-savvy listeners?

The digital music streaming sector is dominated by three big brands, but new kid on the block Deezer is looking to offer consumers a very different proposition. How? It curates playlists using humans rather than algorithms, offering a more personal experience.

Boomplay is the music streaming platform of choice for the youngest and fastest-growing continent. Its prioritisation of African artists and leveraging of content producers has allowed it to surpass the likes of Spotify to the top spot, providing a template for local brands taking on global players.

Thanks to streaming platforms, people are able to soundtrack their lives with a near-constant stream of new and familiar music. But how often are listeners actually tuned in? Canvas8 spoke to 20 men and women from across the US to find out how and when music gets their full, undivided attention.