From crossover kings Luis Fonsi and J Balvin to bilingual stars Camila Cabello and Cardi B, Latin music is experiencing a global boom. But with Hispanic Gen Yers still a relatively untapped market, how can the music industry and brands harmonise with these digital-savvy listeners?
Jazz is back in a big way, with hip hop, electronic and pop fusions opening it up to young listeners with eclectic listening habits. How have streaming services and mainstream musicians contributed to this resurgence? And can this interest see jazz emerge as more than a niche genre?
Brazil is famed for its beautiful people, but its elderly population has been shut out of traditional conceptions of beauty and the cosmetics industry in turn. Elza Soares, the legendary queen of samba, is fighting for revamped beauty ideals and a newfound respect for older people.
Hard-working, outdoorsy, and down to earth, America has a whole new generation of Country Boys and Girls. In the eighth of a series exploring Gen Y and Z tribes in the US, Andrea Graham Richeson looks at how these young and ‘countrified’ individuals are expressing their traditional values.
With the arrival of Apple Music, continued growth of Spotify, and a vinyl revival, it’s clear that the music business is in a state of flux. So how will the way we find, play and share music change in the future? In the first of two reports we see how Spotify and vinyl are shaping the industry.