From crossover kings Luis Fonsi and J Balvin to bilingual stars Camila Cabello and Cardi B, Latin music is experiencing a global boom. But with Hispanic Gen Yers still a relatively untapped market, how can the music industry and brands harmonise with these digital-savvy listeners?
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- Locations North AmericaUnited States
Oscar Stagnaro has won four Grammy Awards and received a total of six nominations. He is the co-author of The Latin Bass Book, a complete work on how to play bass lines in the Afro Cuban, Brazilian, Caribbean and South American music styles. He is also the executive director of the Spanish-language programme at Berklee College of Music, Boston.
Víctor Lenore is a music critic in Spain. He is the author of ‘Indies, hipsters y gafapastas: Crónica de una dominación cultural’, a book on how music enters the mainstream. He frequently writes for local media.
Daniel Indart is the founder of Latin Music Specialists (LMS) Records, an independent label specialising in Latin artists of all genres that provides consulting services to films, shows and ads. Its music appears in shows such as NCIS and CSI, as well as award-winning films like A Better Life, My Week with Marilyn and Little Miss Sunshine.
Meaghan Beatley is a journalist based in Barcelona. She has written for The Guardian, Vice, The New Statesman and National Geographic, among others.
