The UK’s supermarkets are at war. With each chain jostling for space in a market predicted to be worth £203 billion by 2019, Waitrose’s Pick Your Own Offers scheme aims to grow the brand’s share with customisable discounts. But is it enough to win the battle for supermarket loyalty?

Customer loyalty is no longer something that retailers can rely on – it's become the norm to shop around for the best deal and 'cheat' on a favourite brand. Yet given how valuable a loyal customer can be for a business in the long term, which schemes can help to forge strong relationships?

In a fiercely competitive and global marketplace, today’s shopper is more concerned with frugality than brand loyalty – unless, of course, there’s something in it for them. Dosh incentivizes people to buy from its partners by rewarding them with cashback every time they spend.

Amazon is capitalising on its status as one of America’s most reputable companies with the launch of a new credit card, which lets Prime members earn extra rewards on their purchases. The brand may be widely trusted, but are people ready to replace traditional banks with its financial offering?