The Middle East is home to one of the world's youngest and richest populations. In 2016 Arab consumers spent $320 billion on luxury fashion. For brands to capitalise, an understanding of cultural values is essential. Who is this luxury-loving cohort and what makes a brand a 'must have'?

In the past 15 years, the number of luxury consumers has increased from 140 million to over 350 million globally. But while luxury brands have notoriously focused on Asian markets like China, they’re increasingly turning their attention to the Middle East – a market that’s hungry for luxury goods.

The benefits of raw honey extend far beyond being a natural sweetener, with explicit mentions of its healing potential in the Qur’an making it a historically prized food within the Arab world. How is L'Atelier du Miel, a honey boutique, catering to the discerning tastes of Lebanese shoppers?

Increased awareness of the links between gut health and overall wellbeing have seen a surge in sales of pre- and probiotic foods, including fermented products, such as kombucha. With kombucha now commonplace the USA, how is it positioning itself as a must-drink in the UK?