How do you take your favourite alcoholic beverage? Straight? On the rocks? With ice and lemon? How about removing the glass and liquid completely and breathing it in instead? It might sound bizarre, but Bompas & Parr has proved that people can’t wait to get wasted in an intoxicating cloud.

Bourbon is booming, rye is on the rise and Tennessee is thriving as US drinkers fall back in love with dark spirits. But a clever ad campaign isn't always enough for a brand to stand out. How did Jack Daniel’s grab people’s attention and remind them that whiskey is the drink of rock and roll stars?

When it comes to food, it’s all about flavour – right? Canvas8 spoke to Charles Spence, the psychologist behind ‘gastrophysics’, to discover how all senses impact on how we taste and to find out how brands are using packaging, colour and sound to radically alter our flavour experiences.

Sipping a beer while showering might seem strange, but for many young drinkers it's the perfect prelude to a night out. Swedish creative agency Snask has designed a mini-beer that’s perfect for this 'pre-loading' ritual. But is it encouraging dangerous new habits?