Whether they’re competing at the Olympics or asserting the case for modesty in Playboy, a growing collective of Muslim fashionistas, feminists, eco-warriors and sisters in sport are challenging old rules. In the first of a two-part report, we examine how influencers are changing the face of Islam.

The halal lifestyle market has been steadily evolving, moving beyond its traditional remit of food and finance, and into the worlds of fashion, cosmetics, dating and intimacy. In the second of a two-part report, we look at how brands are navigating these sectors with Muslims in mind.

Maxi dresses, flowing blouses and palazzo pants have made covering up cool. With its tunic-style dresses in colourful, African prints, Zuri is tapping into this trend for modestwear – but is it just the fashion world’s latest attempt at novelty, or does it reflect shifting attitudes to gender and identity?

While Triangl’s neoprene bikinis became a swimwear must-have for summer 2015, the high-neck swimsuit emerged to be just as popular. American designer Mara Hoffman is an ambassador for crop-top, high-neck and long-sleeve bikinis, but why are people covering up at the beach?