Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?

In the US, Gen Y is the most diverse generation in history; 43% identify as non-white and 7% identify as LGBT (four points higher than average). Having grown up in a culture that celebrates diversity in race, gender, ethnicity and sexual orientation, equal rights seem like a no-brainer.

US start-up Ambrosia Milk offers safe breast milk with a premium positioning that’s distinct from existing sources like milk banks, online forums and a thriving black market. As breastfeeding becomes increasingly politically charged, could this natural necessity become a commercial commodity?

In a bid to boost sales for Valentine's Day, American Apparel’s NYC SoHo branch adorned its mannequins with faux pubic hair, unmissable behind sheer panties. The message: au naturel is best. But is it anything more than a PR stunt?