Ironman: a healthier kind of crisis for middle-aged menFor the Gen Xers and Boomers who are hitting the inevitable dip in happiness that comes with middle age, sports cars and sex with secretaries simply aren’t cutting it. Instead, the middle-aged middle-classes are taking up triathlons, and it’s seen Ironman flourish into a $650 million brand.
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The mid-life crisis is a well-trodden media trope. From Lester Burnham in American Beauty to Californication’s Hank Moody, it inflicts middle-aged men with an often self-destructive desire to swig too much booze, sleep with all the wrong people and buy fancy sports cars.