Frankie Magazine: niche wins in the Aussie glossy wars
Frankie Magazine: niche wins in the Aussie glossy wars

Is print dead? Niche Australian magazine Frankie says relax. In a pessimistic publishing climate, the bi-monthly is defying the odds – gaining loyal readers and increasing circulation for ten years running. But how is Frankie flourishing in an atmosphere of fickle readership and digital migration?