Pharmacies don't always offer great retail experiences. PillPack wants to solve this with a subscription-based online pharmacy and new method of delivery. But are people ready to ditch a fail-safe but frustrating routine for a more expensive but simpler alternative?

With 100,000 health apps on the market, people are increasingly tracking their vitals on their smartphones – signalling new opportunities for health brands. A partnership between America’s largest pharmacy chain Walgreens and health service WebMD capitalises on this behaviour.

HealthTap is a website and smartphone app that allows users to quiz doctors about health concerns and get prompt answers to their queries. It is part of a growing trend of using technology to empower people to better manage their own health.

A third of over 65s suffer a fall each year, but less than half talk to their healthcare providers about it – despite risks of brain trauma and fractures. A mobile plan geared towards seniors is set to make direct access to healthcare more accessible, easing familial concerns in the process.