PlayBuzz: how to make a quiz go viralIf the internet is a procrastinator's playground, websites such as BuzzFeed are listicle wormholes of distraction that play into our guiltiest pleasures. But while BuzzFeed may have pioneered the listicle format, young upstart PlayBuzz has become the go-to place for mindless browsing. But how has it cracked the format for creating spreadable social media content?
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If the internet is a procrastinator's playground, websites such as BuzzFeed are listicle wormholes of distraction that play into our guiltiest pleasures. These types of light-hearted, snappy articles have proven irresistible to a growing cohort of internet users. Effortlessly clickable and shareable, this social content is made for the likes of Facebook, where it spreads like digital wildfire.