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  • How is Klarna Livestyle giving shopping a 21st-century update?
  • How is Klarna Livestyle giving shopping a 21st-century update?
    Klarna (2021) ©
CASE STUDY

Klarna Livestyle: QVC-style shopping returns

Global ‘buy now, pay later’ platform Klarna has launched Livestyle, a digital fashion show experience that blends live entertainment and social shopping. As young shoppers seek out new and more sustainable ways to engage with fashion, etailtainment could be the future of e-commerce.

Location Global

Scope
Retail is getting hyper-social. In China in 2020, Tommy Hilfiger livestreamed an event that attracted 14 million viewers and sold out of 1,300 hoodies in two minutes. [1] Balmain’s Spring 2021 show was live-streamed on Instagram, with a shoppable feature enabling people to buy monogram foldable jacquard clutches as they watched. [2]Live online shopping sessions like these hosted by designers, influencers, and celebrities are predicted, in the US alone, to generate $25 billion in sales by 2023. [3] In the absence of brick-and-mortar retail, live-streaming shoppable functions across social media platforms are fast becoming ...

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