Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is Klarna Livestyle giving shopping a 21st-century update?
  • How is Klarna Livestyle giving shopping a 21st-century update?
    Klarna (2021) ©

Klarna Livestyle: QVC-style shopping returns

Global ‘buy now, pay later’ platform Klarna has launched Livestyle, a digital fashion show experience that blends live entertainment and social shopping. As young shoppers seek out new and more sustainable ways to engage with fashion, etailtainment could be the future of e-commerce.

Location Global

Retail is getting hyper-social. In China in 2020, Tommy Hilfiger livestreamed an event that attracted 14 million viewers and sold out of 1,300 hoodies in two minutes. [1] Balmain’s Spring 2021 show was live-streamed on Instagram, with a shoppable feature enabling people to buy monogram foldable jacquard clutches as they watched. [2]Live online shopping sessions like these hosted by designers, influencers, and celebrities are predicted, in the US alone, to generate $25 billion in sales by 2023. [3] In the absence of brick-and-mortar retail, live-streaming shoppable functions across social media platforms are fast becoming ...



  • Article image What makes a perfect brand partnership?

    Brands have played an important role in maintaining a sense of normality throughout 2020. But with many events paused and daily routines upheaved, connecting with audiences has been challenging out of the home. How can brands adapt partnerships and messaging to shifting habits and values?

  • Hermès' livestreamed show brings fashion fans BTS Hermès' livestreamed show brings fashion fans BTS

    As events overwhelmingly go virtual, fashion houses are facing the challenge of how to present their runway shows in a way that engages. Offering viewers an intimate view of the clothing to boost emotional connection, Hermès’ menswear show takes fashionistas behind the camera.

  • Article image How is ‘buy now, pay later’ impacting Gen Zers’ debt?

    Gen Yers and Zers are turning to payment services like Klarna, Afterpay, and Laybuy to help their wallets keep up with their shopping habits. But due to a lack of education regarding financial responsibility, how are these ‘buy now, pay later’ services impacting their financial futures?

  • Article image WOW Colour: beauty emporium for Chinese Gen Z

    With beauty fans adding more colour to their make-up routines, the shopping experience is paramount and this is evident among Chinese Gen Zers. IRL retail brand WOW Colour is tapping their dedication to domestically-made brands and willingness to make beauty shopping shareable.