What makes a perfect brand partnership?
16 Dec 2020
What makes a perfect brand partnership?

Brands have played an important role in maintaining a sense of normality throughout 2020. But with many events paused and daily routines upheaved, connecting with audiences has been challenging out of the home. How can brands adapt partnerships and messaging to shifting habits and values?

Dr. Shintaro Okazaki

Dr. Shintaro Okazaki is the chair in marketing at King’s Business School. He has authored over 100 articles and book chapters on advertising and marketing over his career and has more than 20 years of industry experience, including a managerial position at a multinational corporation in Tokyo.

Jamie Wynne-Morgan

Jamie Wynne-Morgan is the CEO of M&C Saatchi Sport and Entertainment, UK. He joined forces with Steve Martin in September 2004 to rebuild M&C Saatchi Sponsorship, overseeing the change of direction for the business that ultimately resulted in a rebrand to M&C Saatchi Sport & Entertainment in 2006.

Sophie Robinson

Sophie Robinson is a behavioural analyst for Canvas8. With a background in anthropology, she’s experienced in understanding the cultural mechanisms that shape the world. When not working, she’s making documentaries for her MA programme or wild swimming.