Brands have played an important role in maintaining a sense of normality throughout 2020. But with many events paused and daily routines upheaved, connecting with audiences has been challenging out of the home. How can brands adapt partnerships and messaging to shifting habits and values?
Dr. Shintaro Okazaki is the chair in marketing at King’s Business School. He has authored over 100 articles and book chapters on advertising and marketing over his career and has more than 20 years of industry experience, including a managerial position at a multinational corporation in Tokyo.
Jamie Wynne-Morgan is the CEO of M&C Saatchi Sport and Entertainment, UK. He joined forces with Steve Martin in September 2004 to rebuild M&C Saatchi Sponsorship, overseeing the change of direction for the business that ultimately resulted in a rebrand to M&C Saatchi Sport & Entertainment in 2006.
Sophie Robinson is a behavioural analyst for Canvas8. With a background in anthropology, she’s experienced in understanding the cultural mechanisms that shape the world. When not working, she’s making documentaries for her MA programme or wild swimming.
From poetry readings to live music tutorials, COVID-19 is transforming the ways celebrities interact with fans. But how are influencers and celebs using or misusing their platforms to broadcast how relatable and accessible they are? And how will the cult of celebrity evolve post-pandemic?
High-profile examples of woke-washing and green-washing have made many people sceptical of brands’ social activism, perceiving their efforts as profit-driven. Canvas8 spoke to Tulsi Achia, a social psychologist and allyship specialist, to learn how organisations can best signal their solidarity.
From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.
While streaming and other mainstream platforms are seen as the go-to for music listeners, No Signal is going against the grain by ushering in the resurgence of radio. The station aims to show Black culture in an authentic way for those who feel misrepresented by other music services.