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  • Indoor cycling programs have been growing in popularity
  • Indoor cycling programs have been growing in popularity
    @GoZwift | Twitter (2020) ©
CASE STUDY

Zwift: VR-enhanced indoor cycling

Combining gaming, community, and fitness, Zwift is a VR-enhanced cycling program that lets people sweat together from the safety of their own homes. As at-home fitness continues to gain traction, gamification is creating a new landscape of exercise built on fun and virtual interaction.

Location United States

Scope
Ever since SoulCycle stole the hearts of fitness fanatics across the globe, spinning has collected a cult following that has yet to slow down. In this time of social isolation, with sheltering still in place, people are trading their pricey boutique memberships in for at-home systems in hopes of keeping their enthusiasm spinning. But that doesn’t mean they want to exercise alone.

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Canvas8

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