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  • Can high-quality shorts keep mobile viewers glued to one screen?
  • Can high-quality shorts keep mobile viewers glued to one screen?
    Stepan Kulyk (2020) ©
CASE STUDY

Quibi: short-form shows made for mobile audiences

Second-screening may be an established norm, but Quibi is hoping to make smartphones the first port of call for high-quality entertainment. Boasting a star-studded line-up of movies and programs, as well as the backing of Hollywood royalty, it’s elevating short-form media to new heights.

Location United States

Scope
TV producers and broadcasters know all too well that attention is in short supply. With laptops, tablets, and smartphones enabling people to message friends, scroll through social media, and idly browse the web from their couches, it takes something special to keep audiences glued to one screen. Recognizing the scale of this challenge, video platform Quibi is seeking to fully engage viewers through high-quality, mobile-focused content. “Our [service] is exclusively about what you do from 7am to 7pm on your phone. And what you’re doing today, if you’re in our core demographic of 25- to 35-year-olds, is you’re actually ...

Canvas8

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