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  • What do new mums want from an online community?
  • What do new mums want from an online community?
    A Model Recommends (2019) ©
CASE STUDY

The Night Feed: a safe spot for sleep-deprived mums

Designed with motherhood and community in mind, The Night Feed is hoping to become a one-stop shop for new mums. Women can use it to search for information and track feed data – they also have the opportunity to chat to others in the same situation at any time of the night or day.

Location United Kingdom

Scope
Sleep-deprived, lonely, and spiralling deeper into an anxiety black hole with every Google search – that’s how model and lifestyle blogger Ruth Crilly describes her state of mind while feeding her second child in the middle of the night. “It’s just so lonely when you’re in that zone – waking up every two hours, when you feel like everyone else in the world is asleep,” she says. [1]  Her experience inspired her to develop The Night Feed app – “a sanctuary for the sleep-deprived,” with a feed timer and tracker, sleep sounds, a chat ...

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