In collaboration with global esports organization Gen.G, Bumble is sponsoring an all-female Fortnite team with the aim of elevating professional female players. Although almost half of all gamers are women, they continue to be underserved, giving brands an opportunity to provide support.

Twitch has established itself as the leading player in live gaming coverage, but it’s not the only thing drawing people back on a daily basis. As the platform’s content has diversified beyond esports, the interactions between streamers and viewers have made into a hub for community and discussion.

Designed with gamers in mind, Samsung has announced the inclusion of Discord on its Galaxy Note 10 and Galaxy Note 10+ devices. As online gaming continues to grow in popularity and mobile tech advances, people are seeking high-quality gaming experiences from their smartphones.

Now touted as a multi-billion dollar industry, e-sports has brands queuing up to tap into a highly engaged audience and the players that are capturing their hearts and minds. What transformed a relatively niche entertainment model into a sporting leader?