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  • BGM focuses on luxury rather than just sustainability
  • BGM focuses on luxury rather than just sustainability
    Brave Gentleman (2019) ©

Brave GentleMan: sustainable style for men

Fashion brand Brave GentleMan is on a mission to recalibrate sustainability in the menswear landscape, fusing eco-conscious design with a luxury approach to accessories and tailoring. But can it help to overcome sustainability’s gender problem?

Location United States

“Ethical fashion is not an aesthetic. It is a methodology.” So posits Joshua Katcher, founder of eco menswear brand Brave GentleMan (BGM). [1] Katcher’s brand is one of many creating a more circular economy within fashion. The industry is in the midst of a sustainability crisis and consumer demands have forced brands to rethink their offerings, with high street retailers such as Zara and H&M announcing major sustainable initiatives of late. [2] This desire has also created a new market for vegan fashion.In the US alone, the vegan product market expanded by 11% and vegan shoes have ...



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