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  • How can brands facilitate environmental returns?
  • How can brands facilitate environmental returns?
    Xtra, Inc. (2019) ©
REPORT

Do people care about environmental returns?

Sustainable fashion and eco-friendly initiatives have made dressing with a conscience easier than ever, but are shoppers considering the impact of their returns? More than 33% of Gen Yers say they buy more items than they need. What can brands do to discourage serial returners?

Location Northern Europe / Global

Scope
Serial returners are a growing problem for brands’ bottom lines and the environment alike. In Germany, 1 in 6 online orders are returned, while in the US, return delivery costs are expected to reach $550 billion by 2020. [1] [2] Whether it’s because Instagram only allows you to wear an outfit once or simply the thrill of unboxing, more than 33% of Gen Y shoppers – who would also no doubt identify as ‘eco-conscious’ – say they buy more items than they need, with the very intention of returning some. [3] 

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