Amazon has launched a pilot project dubbed 'Clicks and Mortar', which allows online-only stores to sell at physical pop-ups for the first time. As people's shopping habits routinely cross between online and offline realms, businesses are adapting their offerings in response.

The consistency and efficiency of e-commerce – with one-click ordering and same-day delivery – is driving greater expectations of traditional retailers. How are brick-and-mortar stores adopting features of online shopping, and what digital services do people want to see on the high street?

Amazon may not be the most inspirational place to buy presents, but that doesn’t stop people ‘adding to basket’. Canvas8 spoke to three experts to find out whether Prime has made us lazier when selecting gifts or if, in fact, the ease of e-commerce encourages more expensive and thoughtful choices.

As more people choose to buy through their phones, brands and social platforms are striving to make on-the-go purchasing easier. In partnership with Amazon, Snapchat is introducing a visual search tool that let users discover items through their camera and purchase them in an instant.