Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is technology facilitating everyday worship?
  • How is technology facilitating everyday worship?
    Persnickety Prints (2018) ©
CASE STUDY

ePuja: helping Hindus offer prayers remotely

As everyday life grows more hectic, many Indians are finding themselves without the time to visit far-off temples to fulfil their religious duties. ePuja allows them to outsource these commitments by ordering worship ceremonies online and having them performed on their behalf at a temple.

Location India

Scope
Spirituality and tradition are woven into the fabric of Indian society, and in times of distress or joy, many people nationwide turn to pujas (worship rituals) for comfort. These must be performed at certain temples of religious importance, which is not always an easy task logistically, particularly for those who work away from home. As the public becomes more accustomed to outsourcing everyday tasks, start-ups like ePuja have emerged. The platform lets devotees book all manner of pujas to be performed on their behalf at a temple of their choosing.

----

...

Canvas8

Related

  • Article image A Cultural Snapshot of India

    How does religion shape consumer decisions in India? Why is cash still king despite rapid digitisation? And how are young people grappling with the idea of inclusivity? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Indian people in 2018.

  • Article image Hillsong: modern faith for Australia’s Gen Z

    With church attendance dropping around the globe, connecting with younger generations is as important as ever for religious organisations. Australia’s Hillsong Church has gained mass appeal with Gen Z by combining their interest in spirituality with digital influencers and celebrities.

  • Article image China’s Buddhist Youth: zen seekers in an anxious world

    Amid expectations to strive at work, settle down, and be successful, many young people in China are feeling under pressure; 62% think that their lives are too stressful. How is the Buddhist Youth subculture reacting to societal demands? And how can brands tap into this so-called 'Zen-generation'?

  • Article image Holi: from Hindu festival to hipster following

    In 2014, Utah saw 70,000 people come together to revel in the two-day Hindu festival of colours known as Holi. With a crowd that was more Mormon than Hindu, the occasion highlighted how the religious event has been embraced by people of all backgrounds. How has Holi gone hipster?