Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The demand for personalised products beauty is increasing
  • The demand for personalised products beauty is increasing
    Averie Woodard (2018) ©

Function of Beauty: expert customised haircare

Function of Beauty’s haircare products are the latest in personalised beauty. A custom combination is crafted from the results of an online quiz and the customer’s chosen scent and colour, which caters to the increasing appeal of custom-made products crafted specifically for the individual.

Location North America / Northern Europe

The demand for personalised products is on the rise,as seen in the clothing, jewellery and accessories sectors, and now, the haircare industry. [1] It’s a trend driven by an increase in customers’ feelings of individualisationand independence, combined with a growing desire for status-driven purchases and the widespread use of artificial intelligence (AI) by companies to gather data. [2][3] It’s a purchase that appeals on both a practical and emotional level.  





  • Article image Josh Wood: designer hair colour in your own home

    Many British women dye their hair, whether to touch up greys or to get a whole new look. But with ‘box colour’ often looked down upon, renowned colourist Josh Wood has created an at-home range that delivers luxurious results. How does it reflect the changing attitudes towards hair dyeing?

  • Article image Bantu: flipping the black hair industry on its head

    For women of colour, finding a nearby stylist within a reasonable price range can seem like a near-impossible task. The Bantu app offers a solution for people seeking care for their ‘kinky, coily, and curly hair’, providing them with access to prices, available styles and reviews in their area.

  • Article image How is customisation revolutionising beauty?

    The beauty world is being transformed by new technologies that personalise products to the individual, offering perfectly blended foundation and uniquely formulated hair care. How might customisation impact this historically segregated sector? And could tailored cosmetics become the norm?

  • Article image Coconut oil: the natural, time-saving beauty tool

    Coconut oil is currently one of most fetishised natural items. Boasting antioxidant, antibacterial and antiviral properties, people are pulling their jars out for everything from teeth whitening to healing infections. How has this fatty oil come to be seen as a multipurpose beauty and health booster?