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  • Is relatable content the most valuable attraction to Gen Z viewers?
  • Is relatable content the most valuable attraction to Gen Z viewers?
    Brat (2018) ©
CASE STUDY

Brat: scripted shows by Gen Z influencers

With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.

Location United States

Scope
As TV becomes an increasingly fragmented medium, entertainment brands are struggling to figure out the best way to reach young audiences. One company, however, seems to have cracked the code. Brat, a new network targeting Gen Z, already has nearly 2.5 million subscribers on its YouTube channel and is capturing the attention of teens and tweens with original scripted content. [1]

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