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  • Is relatable content the most valuable attraction to Gen Z viewers?
  • Is relatable content the most valuable attraction to Gen Z viewers?
    Brat (2018) ©
CASE STUDY

Brat: scripted shows by Gen Z influencers

With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.

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