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  • Food brands are slowly becoming allergy aware
  • Food brands are slowly becoming allergy aware
    Brittany Colette (2018) ©

How do food brands help people to manage allergies?

Allergies have doubled in children in the past 10 years, but our understanding of them remains incomplete, and the food and restaurant industries have been slow to react to this growing demographic. What does it mean to have allergies today? And how are brands adapting to this growing subset of society?

Location North America / Northern Europe

In 1814, a scientist hoping to carry out an investigation of hayfever had to scour the UK to assemble 100 participants, says Graham Rook, an immunologist at University College London’s Centre for Clinical Microbiology. [1] Today, all allergies are on the steady increase, with between 3-5% of people in most western countries suffering from food allergies. In Europe, this equates to 17 million people and the number of childhood allergies has doubled in the last 10 years. In the US, meanwhile, 15 million Americans suffer from allergies, including 5.9 million children under the age of 18 ...



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