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  • What does it mean to be British in 2018?
  • What does it mean to be British in 2018?
    Jack Finnigan (2018) ©
Snapshot

A Cultural Snapshot of the United Kingdom

Why are Britons from all backgrounds buying on a budget? How is the search for a national identity benefiting classic brands? And what role has Brexit had on relationships? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by British people in 2018.

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