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  • How can dementia be made less daunting?
  • How can dementia be made less daunting?
    Rene Bohmer, Creative Commons (2018) ©
CASE STUDY

Unforgettable: simplifying life for people with dementia

Over half of over-60s in the UK say that Alzheimer’s disease is their biggest fear about later life, causing many to avoid seeking a diagnosis. Unforgettable is an online marketplace that’s aiming to improve day-to-day life for those with dementia and spark positive conversations around the illness.

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