MySizeID: finding the right fit with a smartphone

©EventphotosNYC, Creative Commons (2016)

Case Study|1 Mar 2018

Shopping for fashion over the internet may be highly convenient, but the ability to judge how something fits continues to be a challenge. MySizeID allows people to accurately measure themselves using their mobile phones to ensure that they buy the correctly sized clothes every time.

Sectors
Fashion and StyleShoppingTechnology
Location
Global

case study·
15 Mar 2017

True Fit: sizing up the clothing market

case study·
15 Mar 2017·
LAST UPDATED 13 Oct 2023

Vanity sizing can make shopping for clothes slow, frustrating, and potentially damaging to one’s self-esteem. True Fit believes it has the solution. Collating information from around 10,000 brands across the globe, it’s helping people find the right size for them, whether buying online or in-person.

case study·
6 Oct 2017

Levi’s Virtual Stylist: finding the perfect fit with a bot

case study·
6 Oct 2017·
LAST UPDATED 13 Oct 2023

Online sales account for just 17% of spending on denim in the US – no surprise given that finding the perfect fitting jeans can require multiple store visits. Levi’s aims to change that with its Virtual Stylist, a chatbot that learns a user’s ideal style and fit before making recommendations.

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11 Jan 2018

The Zozosuit measures you to find your correct size online

signal·
11 Jan 2018

Ordering clothing online can be stressful – how will you know if it fits? Looking to solve this issue is the Zozosuit, a bodysuit with high-tech sensors that allows wearers to get their exact measurements before they buy. Its designers believe such tech will help boost Japan's e-commerce market for fashion.