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  • How is sparkling water making a splash among Gen Yers?
  • How is sparkling water making a splash among Gen Yers?
    Club Soda Guide, Creative Commons (2017) ©
CASE STUDY

Topo Chico: the seltzer water that’s making Texas sparkle

Amid growing concern around diet-related diseases, Americans are losing their taste for sugary pop. Yet while they may be seeking healthier drinks, many people still crave that satisfying fizz – and Coca-Cola has tapped into this with the acquisition of Mexican sparkling water brand Topo Chico.

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