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  • Beauty junkies band together for tips and tricks online
  • Beauty junkies band together for tips and tricks online
    Yelp Inc., Creative Commons (2017) ©
CASE STUDY

Beauty Insider Community: a digital hub for Sephora fans

The average American woman spends $300,000 on face products over her lifetime, and in the search for the ideal foundation or eyeliner, many will seek advice online. With the Beauty Insider Community – an interactive online platform – Sephora is positioning itself as a go-to source for this info.

Location United States

Scope
Ever wondered what primer will keep your make-up in place when you’re a sweaty mess? Do you want to find the secret to creating that perfect eyeliner flick? The Beauty Insider Community may have the answers. Users can join boards such as 'Everything Eyes' and 'Sensitive Skin', start threads asking their own questions, and post responses to other users. Think ‘What products are best to deal with bra chafing?’ or ‘Does anyone have dupes for Mac’s Ruby Woo lipstick?’ It might sound like a Reddit forum, but it’s actually an official branded platform from Sephora.

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