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  • Do travel agents matter to modern travellers?
  • Do travel agents matter to modern travellers?
    Igor Ovsyannykov (2017) ©
REPORT

How the package holiday is being personalised

Comparison sites such as Kayak and Skyscanner have enabled people to find the best deals for their own holidays, contributing to the decline of the high street travel agent. But with ‘information overload’ a common source of stress, how is the package trip being adapted for demanding travellers?

Location North America / Northern Europe

Scope
Like so many things, the way that people book holidays has been greatly impacted by the internet and rapidly changing technology. In the not-so-distant past, getting a package holiday from a travel agent was very much the norm. Today, however, it’s commonplace to book a trip using websites such as Kayak, Skyscanner and Expedia. Why bother visiting an agent when you can compare and book everything yourself with just a few clicks?

The convenience afforded by these tools partly explains why the number of full-time travel agents in the US fell from 124,000 in 2000 to 74,000 in 2014. ...

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