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  • There’s money to be made in reselling sneakers
  • There’s money to be made in reselling sneakers
    Jonni Armani, Creative Commons (2017) ©
Subculture

How hype and rarity fuel the streetwear resale market

The resale market for streetwear has expanded from niche online communities to form a sizeable part of the $18 billion apparel resale industry. But who are the key players in this world? And what drives people to spend small fortunes to secure particular sneakers, t-shirts and hoodies?

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