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  • How do experiences help booze brands stand out?
  • How do experiences help booze brands stand out?
    Michael Benz (2017) ©
CASE STUDY

Motel No. 7: party in the world of Jack Daniel’s

Bourbon is booming, rye is on the rise and Tennessee is thriving as US drinkers fall back in love with dark spirits. But a clever ad campaign isn't always enough for a brand to stand out. How did Jack Daniel’s grab people’s attention and remind them that whiskey is the drink of rock and roll stars?

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