Traditional marriage has its milestones; you wed as a virgin, consummate your union, raise a family, and swear to be faithful 'til death do you part. But research now suggests that lifelong marriage may be due an overhaul, with Gen Y increasingly open to a temporary 'beta marriage'.

The internet has transformed sex beyond recognition, but whether this change is for the better or worse is still open to discussion. We sit down with Lisa Wade, associate professor of sociology and author of American Hookup, to explore the behaviours attached to hook-up culture.

From the rise of metrosexuals – all man bags and make-up – to the growing prominence of gay sports stars, masculinity has evolved to be barely recognisable from its old school counterpart. But how has male friendship evolved with it? And what role does it play in the lives of modern men?

Raised online, Gens Y and Z expertly craft virtual identities that reflect and enhance their offline lives. And increasingly, friends – or ‘squads’ – are a part of that image. As the hashtag of the moment, what does #squadgoals say about the way digital natives form and maintain friendships?