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  • How is modern marriage and parenthood evolving?
  • How is modern marriage and parenthood evolving?
    Do512, Creative Commons (2017) ©

Who needs family when you’ve got friends?

Traditional social structures can seem inconveniently binary for some individuals – not everyone wants to be part of a nuclear family or search for the right partner with whom to raise a child. How do friends, family and strangers now fit into marriages, support networks and parenting choices?

Location North America / Northern Europe

Traditional relationships can seem inconveniently binary for some individuals, but that’s not to say they’re disappearing; 82% of American Gen Yers don’t agree that marriage is an ‘outdated institution’, and 52% strongly agree that it’s important to them. [1] Nevertheless, people of all generations are seeking alternatives to cookie cutter choices and life events, resulting in the rise of new social norms.

Single parenting was the first iteration of this societal shift, and there are over 12 million such families in the US, 82% of which are headed by mums. [2][3] This was ...



  • American Gen Yers want marriage to be temporary

    American Gen Yers want marriage to be temporary

    Traditional marriage has its milestones; you wed as a virgin, consummate your union, raise a family, and swear to be faithful 'til death do you part. But research now suggests that lifelong marriage may be due an overhaul, with Gen Y increasingly open to a temporary 'beta marriage'.

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    Is ‘hook-up culture’ as bad as it sounds?

    The internet has transformed sex beyond recognition, but whether this change is for the better or worse is still open to discussion. We sit down with Lisa Wade, associate professor of sociology and author of American Hookup, to explore the behaviours attached to hook-up culture.

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    The psychology of the bromance

    From the rise of metrosexuals – all man bags and make-up – to the growing prominence of gay sports stars, masculinity has evolved to be barely recognisable from its old school counterpart. But how has male friendship evolved with it? And what role does it play in the lives of modern men?

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    #squadgoals: when your social group becomes a status symbol

    Raised online, Gens Y and Z expertly craft virtual identities that reflect and enhance their offline lives. And increasingly, friends – or ‘squads’ – are a part of that image. As the hashtag of the moment, what does #squadgoals say about the way digital natives form and maintain friendships?