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  • Previewing the latest from the silver screen
  • Previewing the latest from the silver screen
    Informedmag, Creative Commons (2017) ©
CASE STUDY

Scoop: VIP screenings from your sofa

Hollywood studios have been using preview screenings to test movies in front of audiences for decades. Streaming platform Scoop is now letting people watch upcoming flicks from the comfort of their own sofa, while helping producers and film-makers gain feedback from a targeted, global audience.

Location United States

Scope
“Audience market research screenings have been running since the 1920s, and the major studios have been testing all their content for decades now,” explains Sharan Reddy, founder of the ultra secure streaming platform Indee. “I was working in LA for a few months and got invited to a few of these test screenings that I absolutely enjoyed. The concept of getting to watch a movie far before its release, having an open channel with the filmmakers to let them know what I personally thought, and giving them my suggestions on how to make it nicer, for me, ...

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