I’m the best! The science of bragging
11 Mar 2016
I’m the best! The science of bragging

You’ve just won a pitch. A big one. But who actually wants to hear about it? Canvas8 sat down with Dr. Irene Scopelliti, co-author of ‘You Call It ‘Self-Exuberance’; I Call It ‘Bragging’’, to understand why we show off and why we underestimate the negative effects of self-promotion.

Irene Scopelliti

Irene Scopelliti is a professor of marketing and behavioural science at Bayes Business School (formerly Cass). Her research expertise focuses on consumer psychology and human decision-making. Her research has been published in leading journals including Management Science, Psychological Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Product Innovation Management, and has been featured by major news organisations including Forbes, Time, BBC News, The New York Times, The Independent, and The Atlantic.