You’ve just won a pitch. A big one. But who actually wants to hear about it? Canvas8 sat down with Dr. Irene Scopelliti, co-author of ‘You Call It ‘Self-Exuberance’; I Call It ‘Bragging’’, to understand why we show off and why we underestimate the negative effects of self-promotion.
Irene Scopelliti is a professor of marketing and behavioural science at Bayes Business School (formerly Cass). Her research expertise focuses on consumer psychology and human decision-making. Her research has been published in leading journals including Management Science, Psychological Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Product Innovation Management, and has been featured by major news organisations including Forbes, Time, BBC News, The New York Times, The Independent, and The Atlantic.
Gen Yers' online movements expose two traits that make up their virtual selves: sociability and urgency. By collecting data on their tribes, some brands have succeeded at facilitating interactions and stepping out of the way. It's about playing the party host, rather than turning up late as the drunk uncle.
Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?
Discovering new music was once a preserve of A&R scouts at major labels. But with unsigned acts now playing to anyone with an internet connection, how can music fans be sure of who was there first? A new Spotify feature is quantifying ‘cool’, giving music geeks the bragging rights they deserve.
It doesn’t matter what income you’re on, everyone spends in the struggle for status. From make-up to man-bags, protein shakes to plastic surgery, jewellery to private jets – we all splash cash in the name of vanity. And new research shows that these purchases could be worth as much as $4.5 trillion.