REPORT
Mar 11, 2016
I’m the best! The science of bragging

You’ve just won a pitch. A big one. But who actually wants to hear about it? Canvas8 sat down with Dr. Irene Scopelliti, co-author of ‘You Call It ‘Self-Exuberance’; I Call It ‘Bragging’’, to understand why we show off and why we underestimate the negative effects of self-promotion.

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Scope

You’ve just won a pitch. A big one. It’s a huge success for the company and a springboard for your career. You’re on your way back to the office and can’t wait to tell everyone about how well it went. You can already feel the high fives tingling your palms as you play out the possible announcements in your head.