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  • What kind of video games do women want to play?
  • What kind of video games do women want to play?
    IndieCade, Creative Commons (2015) ©
REPORT

How are women driving diversity in gaming?

Long regarded as fringe participants, women now represent a significant part of the gaming community, making up around half of players in the US and UK. With a whole new generation of girls ready to ‘press start’, how can this stereotypically male-focused industry be more female-friendly?

Location North America / Northern Europe

Scope
Female interest and participation in video games has garnered extensive, if not controversial, attention among academics, game developers, social advocates and players alike. While consoles were originally marketed as family-friendly entertainment platforms, an industry shift in the 1990s led to an almost exclusive focus on adolescent males. [1] Female were regarded as fringe participants, lacking the interest and skills to be taken seriously as core gamers. Yet contemporary industry and academic surveys tell a different story; 48% of females in the US and 52% of those in the UK play video games, and more women than men ...

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