Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • What kind of video games do women want to play?
  • What kind of video games do women want to play?
    IndieCade, Creative Commons (2015) ©

How are women driving diversity in gaming?

Long regarded as fringe participants, women now represent a significant part of the gaming community, making up around half of players in the US and UK. With a whole new generation of girls ready to ‘press start’, how can this stereotypically male-focused industry be more female-friendly?

Location North America / Northern Europe

Female interest and participation in video games has garnered extensive, if not controversial, attention among academics, game developers, social advocates and players alike. While consoles were originally marketed as family-friendly entertainment platforms, an industry shift in the 1990s led to an almost exclusive focus on adolescent males. [1] Female were regarded as fringe participants, lacking the interest and skills to be taken seriously as core gamers. Yet contemporary industry and academic surveys tell a different story; 48% of females in the US and 52% of those in the UK play video games, and more women than men ...



  • Article image Heads Up: shareable mobile gaming for the masses

    Video gaming has evolved from arcades to bedrooms to mobiles – and it’s now merging into the real world. Heads Up, which emerged from The Ellen DeGeneres Show, blurs the boundaries between screens and reality, letting people play a parlour game on their phone and share the results online.

  • Article image Are technology brands sexist?

    Technology for women has transcended the early years of 'shrinking and pinking' – and just as well, given that women are, in many ways, more prevalent tech consumers than men. But with just 41% actively agreeing that technology caters to their needs, how is tech evolving to appeal to both genders?

  • Just 3% of games at E3 had a female lead Just 3% of games at E3 had a female lead

    From the presence of ‘booth babes’ at gaming conventions to sexualised female characters, the video game industry has a poor reputation for gender equality. And despite women accounting for a large portion of gamers, it's been found that very few titles feature female protagonists.

  • Article image Why video games are not just for teenage boys

    The word 'gamer' might make you think of teens in darkened bedrooms. In reality, over 60% of all American gamers are adults, and the average gamer is a 30-year-old with a job and family. But why do we play games beyond childhood? And is the way we play as adults any different?