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  • Delivering world-class cosmetics at bargain basement prices
  • Delivering world-class cosmetics at bargain basement prices
    Patrick, Creative Commons (2015) ©
CASE STUDY

Beauty Pie: make-up minus the mark-up

The average woman spends £18,000 on make-up in a lifetime. Beauty Pie – a ‘buyers’ club for beauty addicts’ – aims to help them make the most of their money, delivering products to buyers hot off the factory floor. But can an online shop with no ad budget hope to topple industry giants?

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