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  • Bulb shows that utilities don't have to be dull
    George Atanassov, Creative Commons (2014) ©
CASE STUDY

Bulb: getting people to switch green

Despite the fact that three-quarters of Brits say they want to switch to renewables, just 1% of homes have chosen to be supplied by 100% renewable energy. Enter Bulb. This green energy supplier wants to change how we think about utilities, and help people realise that switching can be easy.

Location United Kingdom

Scope
Gas and electricity are dull, complicated and expensive, and no one wants to spend their time thinking about them. Bulb founders Hayden Wood and Amit Gudka come from a background in utilities, and saw the industry as ripe for change. “People don’t feel that energy is something they can make a choice in,” explains Wood. “And as a result, they don't engage with it. I thought there must be a way of making energy something that people felt like they understood, and help them take action.” [1]

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