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  • What small wonders await on Christmas morning?
  • What small wonders await on Christmas morning?
    Patrick, Creative Commons (2014) ©
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How are people stuffing their Christmas stockings?

No longer filled with an orange and some candy, Christmas stockings have become an appetiser to the main unwrapping event, boasting premium items like designer socks, gift cards and collectibles. With greater importance now placed on these smaller gifts, how can brands maximise their impact?