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  • Boomers want their homes to be social spaces
  • Boomers want their homes to be social spaces
    Barney Moss (2014) ©
CASE STUDY

Next Adventure Home: a dream home built on data

There are 76 million Boomers in the US, but when it comes to housing, much of the chatter is centred on Gen Yers. They may be looking for affordability, but what do Boomers want from their dream home? Marketing company Hanley Wood and developer Taylor Morrison claim to have figured it out.

Location United States

Scope
When it comes to housing, much of the conversation in recent years has been centred on Gen Yers, with sky-high house prices and rising rents making it harder than ever for first time buyers to get their feet on the ladder.

But while this demographic look for affordability, what do Boomers want from their dream home? Marketing company Hanley Wood has teamed up with home builder and developer Taylor Morrison to find out, and build Boomers their perfect abode.

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