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  • Boomers want their homes to be social spaces
  • Boomers want their homes to be social spaces
    Barney Moss, Creative Commons (2014) ©
CASE STUDY

Next Adventure Home: a dream home built on data

There are 76 million Boomers in the US, but when it comes to housing, much of the chatter is centred on Gen Yers. They may be looking for affordability, but what do Boomers want from their dream home? Marketing company Hanley Wood and developer Taylor Morrison claim to have figured it out.