Brazilians are set to flock to stadia across Rio in August for the Olympics, and locals have already proven their tremendous enthusiasm as spectators during the 2014 World Cup. But are they as enthusiastic when it comes to actually kicking balls, running races and pumping iron themselves?

Young Brazilians who identify with traditional religious, societal and family values have become more vocal in recent years, expressing their views on everything from politics to drugs to sexuality both online and offline. But who are these new conservatives, and what’s driving their beliefs?

Forbidden love affairs and family dramas make up the fabric of Brazil’s most beloved form of entertainment – the telenovela. But these shows are more than light viewing; the sheer size of their audiences give them huge influence over Brazilian society, driving sales and social change alike.

There are over 132 million pets in Brazil, making the country’s pet sector the second largest in the world. National chain Petz is looking to capitalise on a market that’s growing 10% annually, but how is it driving cat and dog owners out of local pet shops and into its megastores?