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  • Bringing radical transparency to the vitamin market
  • Bringing radical transparency to the vitamin market
    Yelp Inc, Creative Commons (2016) ©

Ritual: ‘clean’ vitamins for the wellness generation

We can’t get enough of supplements – half of Americans take them regularly – but with little evidence to support their health claims and worries over their contents, people are looking for clarity and transparency. Ritual delivers both, providing a ‘clean label’ vitamin for the wellness movement.

Location North America / Northern Europe

A healthy lifestyle has never been more highly prized, but the ways of reaching this aspirational ideal have never seemed more complex. Vegan, gluten-free, Paleo – what really constitutes the healthiest diet? It’s no wonder that vitamin supplements – and their promise of a fast track to health – have proven irresistible to time-strapped consumers; the global supplements industry was valued at $88 billion in 2014. [1] But while the idea of getting all our vital nutrients in one convenient capsule is appealing, the safety and health claims of these unregulated pills have been repeatedly undermined.

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