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  • The everyday hustle is about more than just a nine-to-five
  • The everyday hustle is about more than just a nine-to-five
    Newthinking Communications, Creative Commons (2016) ©
Subculture

Side hustlers: second-jobbing for a new generation

From Etsy stores to YouTube channels, a generation of young people are starting up their own 'side hustle’ outside of the regular nine-to-five. What’s driving these predominantly Gen Y workers to trade their free time for toil, and what does this reveal of their changing values and lifestyles?