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  • The everyday hustle is about more than just a nine-to-five
  • The everyday hustle is about more than just a nine-to-five
    Newthinking Communications, Creative Commons (2016) ©

Side hustlers: second-jobbing for a new generation

From Etsy stores to YouTube channels, a generation of young people are starting up their own 'side hustle’ outside of the regular nine-to-five. What’s driving these predominantly Gen Y workers to trade their free time for toil, and what does this reveal of their changing values and lifestyles?

Location Oceania / Global

Raised in an era of digital nomadism, start-up culture and freelance work, the side hustle – the gig you work in addition to your day job – has become common among Gen Yers, embodying a bold new approach to identity, work and fulfilment, all while generating a little extra income.

Youth culture is looking beyond the nine-to-five for an outlet for their creativity, an extra dollar or two, a way to gain experience, and a chance to add meaning both to their own lives and to others’. With a breadth of digital tools in front of them – from ...



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