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  • Alternative healthcare is no longer just for hippies
  • Alternative healthcare is no longer just for hippies
    Mike Monaghan, Creative Commons (2013) ©
CASE STUDY

Moon Juice: new age health goes pop

As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?