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  • Why are men’s nipples silly, while women’s are sexy?
  • Why are men’s nipples silly, while women’s are sexy?
    Alvin Woon, Creative Commons (2010) ©
CASE STUDY

Man Boobs for Boobs: freeing the nipple for cancer

When cancer charity MACMA found that 67% of women don’t check their breasts, it aimed to create a viral ‘how-to’ guide. But as Facebook and Insta remove images of women’s nipples, how could it show a self-exam if it couldn’t even show a pair of boobs? It found a loophole – use 'moobs' instead.

Location South America / Global

Scope
In early June 2016, over 200 men and women headed to Brighton beach. They spent the afternoon chatting, picnicking, sunbathing and paddling. The only unusual detail in this picture-postcard scenario was that they were all topless. For this was a ‘Free The Nipple’ protest.

“Normalise all chests – tiny, droopy, perky, invested, mastectomy, saggy,” read a placard. “Stop sexualising us,” were the words written across one chest. This peaceful protest was just one of hundreds of rallies, walks, debates and films aiming to ensure that all breasts and nipples – whether male or female – are treated equally. Because ...

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